With 2019 just around the corner, we bring to you some of the top digital marketing trends for 2019. Get yourself acquainted with the following top trends in the world of digital marketing:
1. Personalized content:
Content which is customized or personalized his crucial and an important aspect of digital marketing. Content which is specially tailored to target your audiences guarantees customer satisfaction and drives the attention of viewers to business. For your customers, it turns out to be a unique experience that your business, services, brands, and products are in sync with their choices and preferences. It is considered as a superior alternative than the general advertising. Tap into the power of personalizing and customizing your emails with an eye on the interest, preferences, conduct, choices, demographics, and desires of the audiences you are targeting.
When you have the access to information and data in regard to the purchase history of your customers, their conduct and other such details, you can work your content so as to enable and raise the ROI. You can easily enhance customer engagement by focusing on personalization and customization of your content.
2. Prevalence of artificial intelligence
Artificial intelligence has played a major role in the digital marketing equation. It possesses the capacity to obtain customer details information and behavior and to analyze them coupled with their shirts patterns. You can collect all of these details, data, and information from social media platforms. It enables you to compliment how your customers,viewers and users perceive and consider the services, products, brands, and anything that you offer them.
Customers and users have access to tips and information which you make available to them through Artificial Intelligence and by initiating conversations with them. Very soon all of the customer interactions can be controlled and managed without any sort of human involvement.
Businesses and companies which make use of the power of artificial intelligence will benefit considerably due to the reduced cost and enhanced growth. This gives them a better advantage and an edge over their business Rivals.
Chatbots are one of the topmost trends to take on the world of digital marketing in 2019. It is an artificial intelligence based technology and it makes use of a format based on instant messaging that enables chatting in real time. It can be used at any time of the day.
By implementing the chatbots feature in your businesses, you can save a lot of money every year. Chatbots acquire trendy and especially useful in the domains of Healthcare and banking sectors. You can easily answer questions with the help of chatbots, fill in information and details about the products, brands, and services that you are offering to your customers, and there are provisions for the input of email addresses for details and information without any human intervention. Chatbots can also store information that enables your customers to conveniently interact with you without having to start from the beginning all over again.
The majority of the customers prefers to interact with businesses and companies through chatbots as they are effective, responsive and instantly and precisely provide you with answers and information. They also live up to the desires of your customers and provide outstanding Customer services. The entire tasks of interacting are automated without repetition and it enables businesses and companies to focus completely on other core aspects of their business.
4. Storytelling in digital marketing:
Storytelling has already become the new art in the world of digital marketing. The best minutes of the day are captured in stories within a set time frame. Businesses make them joyful, crisp and precise to keep the audiences and customers engaged and wanting more. Storytelling is gaining more and more popularity amongst social media platforms and it has transformed the very idea of digital marketing. One just cannot simply overlook the importance of storytelling in this industry in the coming year. Storytelling synced with Snapchat has revolutionized the world of social media. Social media platforms like those of Instagram tell stories, while YouTube too has their very own story format popularly known as “Reels”. All of them are based on the same idea and make use of unique features that portrait the stories in their own way. It is an ideal opportunity to consider incorporating storytelling into your social marketing plan and to reap its benefits by joining this trend. Lay a strong foundation to your digital marketing career by choosing a digital marketing course at Digitaltita.
5. Videos and its importance in the past, present and future:
Video content of good quality is appealing across social media platforms and channels. It doesn’t matter what you are promoting are on which platform you are promoting it, whether it is Facebook, YouTube or Twitter. The engagements of social videos will it skyrocketing Heights in the year 2019. There are a whole lot of formats you can make use of for your video content, whether it is live streams or 360-degree videos. This provides a digital marketing team with a constable measure of adaptability, convenience, and flexibility while planning video campaigns.
However, it is important to note that mobile gadgets will always stay at the top. YouTube, Twitter, and Facebook video views are all done on mobile gadgets.
• An average person spends several hours of their day watching videos.
• YouTube and Facebook users combined spend a billion hours in a day just to watch videos.
The digital marketing community has already come to terms with this reality and several of them have invested their money and planned their budget to meet the requirements of mobile advertisements that are focused mainly on videos and promotion of the business, products, brands, and services through them.
Gain deeper knowledge about the latest trends in digital marketing for a career boost, by enrolling yourself in the various digital marketing course in Pune offered by Digitaltita.