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Pay per click (PPC) is one of the modes of digital marketing. PPC also called (CPC) cost per click is used to direct traffic to websites. Websites generally have display advertising also known as banner ads. As the name suggests, the traffic created by PPC is not free. The brand has to pay the Website or search engines each time there is a click on their advertisement. One of the most popular forms of PPC is search engine advertising also called search marketing (SEM). Finest practices of pay per click can increase conversion rate and improve site ranking. It brings the audience to the platform through paid marketing. In our pay per click courses, we integrate entire focus on generating paid traffic and for this, we enable aspirants to design ultimate advertise and best use of them. We also provide advanced pay per click courses for professionals and job-seeker at the prices that will not put the burden on your pocket.
To be the professional certified AdWords handler, you need to crack at least two AdWords exams. In our course, we motivate the aspirants in a way to become a strong candidate for the AdWords with the superior knowledge of the same.
1. Advertising and Marketing Professionals who wants to explore their knowledge
2. fresher’s who wants to build career in adwords campaign management
3. Working people in Sales as a Business Development Professional
4. Entrepreneurs who want to sell their products and services on immediate basis
Generally, first tier search engines like Google Bing allow businesses and individuals to buy listings in their search results on top along with the non-paid search results. In Google AdWords promotion, the advertisers bid to Google according to their marketing strategy. Advertisers bid what they want to pay per click, more the bid more is the chance to be in top of the search results. But bidding more will not guarantee that the ad would be on top of the results, there also a factor knows as quality score that can determine your ranking. There are many social media platforms like Facebook and Twitter that has also opted for pay per click as one their advertising model.
PPC model of advertising is not reliable for the advertisers, as it could be beneficial and also could result in loss. A PPC campaign could be very useful when brand is running some scheme or offer, for example if the visit is costing to 2$ and resulting in 200$ sale then brand got a strong profit. On the other hand, marketing strategy should be good so that PPC cost should not be more than the sales. Also bidding should be done very carefully, if bidding amount is more than that of the sales, company could experience great loss. Therefore, there are several institutes that provide SEM training. SEM classes help industries or business to get good results from the PPC campaign and avoid the losses.
"Placed through DigitalTITA. I have joined for advanced digital marketing training. DigitalTITA goes out of its way in ensuring that every student understands what is being taught to them in class. The trainers are not only well experienced but also reaches down to the level of understanding of the students."
"Working in company. Placed through DigitalTITA. A DigitalTITA is the Best way to learn about digital marketing, not only learn but also getting a good experience of live project, work and exciting task for developing knowledge."
"Got the Job. Best coaching institute. Friendly environment. Excellent training institute. Very kind & supportive staff. It has been a good experience for me in terms of learning and developing my skills."
"Best Digital Marketing Institute in Pune. If you want to make career in digital marketing you must join DigitalTITA. I have always been passionate about studying digital marketing since my college days. DigitalTITA has helped me to fulfil my dream."